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Read previewThis as-told-to essay is based on a conversation with Calli Nguyen, a 24-year-old social media marketer from Baton Rouge, LA, about getting fired after less than one week of work. I now feel that getting fired after less than a week of employment was a blessing in disguise. The experience taught me that not every opportunity is a good opportunity. Afterall, I did list my social media marketing skills on my résumé. AdvertisementMy boss wanted her social media marketing to look a certain way: showcasing stock photos of attractive women with outdated fonts.
Persons: , Calli Nguyen, It's, I've, Afterall, Ma'am, Z, it's, doesn't Organizations: Service, Business Locations: Baton Rouge , LA
Maddy Lane, a Gen Z TikToker, shared what it's like in a recent video, showing the detritus of her latest haul all over her bed. A survey of 1,000 people from January by the digital analytics platform Quantum Metric found that 64% of Gen Z respondents were buying more than they did last year. Contradictory to Gen Z beliefsCheap clothing hauls do not sit well with the much-discussed Gen Z passion for environmentalism. AdvertisementGaby Mendes, a Zoomer and founder of Talk Twenties, a media and events company for Gen Z, told BI she tries to avoid fast fashion but has her lapses. Gen Z was dubbed the "Depop generation" by Vogue Business, and makes up 90% of the app's user base.
Persons: , Maddy Lane, Lane, Zers, ThredUp, Gen, TikTok, pang, Melanie Parncutt, Parncutt, Gaby Mendes, Gen Z, JADE GAO, Siena Barry, Taylor, There's Organizations: Service, Business, Bryant University, Otter Public Relations, Vogue Business, Barry Locations: cardigan
We're entering advertising's new era
  + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +7 min
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.
Persons: , Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London
Case in point: the PowerPoint party, where people get together to show each other presentations on various topics in the name of having fun. It's a chance to be creative and turn something you do at work into something silly and social. The rise of the PowerPoint party also speaks to the workification of our day-to-day lives. Perhaps it's no surprise that young adults who had their childhood activities scheduled down to the minute are embracing the PowerPoint party. If you absolutely insist on having a PowerPoint party, God bless.
Persons: , it's, we've, hotness, It's, Anna North, Emily Stewart Organizations: Harvard, it's Harvard, Cosmopolitan, Microsoft, Google, Monopoly, Business Locations: Canada
The faces that hold social currency on social media — with fox-lift brows and buccal fat removed — are increasingly bleeding into real life. AdvertisementEven before the remote-work boom, writers noticed social media was shaping the way people looked. The shift from surgical procedures to minimally invasive injections has also made cosmetic work safer and more available to average people. "The gap between the identity we present on social media and the self we see in the mirror is growing," Widdows told me. As more people get cosmetic work done, the rest of us lose touch with what's normal.
Persons: it's, Z, It's, Heather Widdows, else's, Snapchat, Anne, Mette Hermans, Widdows, Gen Zers, Hermans, you've, we've Organizations: American Academy of, New Yorker, University of Warwick, American Psychological Association, Boston University School of Medicine, City University of London, Tilburg University Locations: Instagram, United States, Netherlands
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. But things might not be as bad for Gen Z as they seem. Members of Gen Z are projected to spend more on housing costs like rent, mortgages, insurance, and utilities after inflation between the ages of 22 and 30 than millennials did, a recent RentCafe analysis found. Related storiesYet Gen Z's typically higher earnings mean they'll only spend an estimated 30% of their income on housing compared to 36% for millennials. AdvertisementSuccess may be short-livedIt's worth digging into why Gen Z is doing well financially.
Persons: , Gen Z, Z, boomers, Gen, millennials, They've, lockdowns, Zeds Organizations: Service, Business, Reserve, millennials
Read previewDespite years of believing it was the only path, a Los Angeles-based millennial decided against climbing the corporate ladder. Kirra Dickinson, a 27-year-old content creator and manifestation coach, told Business Insider she spent years in technology research after graduating from UC Berkeley. Dickinson said she felt pressure to climb the corporate ladder growing up. In the video, which has over 1.1 million views, Yin said he is electing to "descend the corporate ladder" to better his health. Like some commentators on Yin's video, Dickinson said she felt "relieved" after ditching the corporate ladder.
Persons: , Kirra Dickinson, Dickinson, we're, Octavia Goredema, Zers gravitating, Goredema, Aaron Yin, Yin Organizations: Service, UC Berkeley, Business, Fidelity Locations: Los Angeles, Boston, Salesforce, Southern California, New York
It has become clear that one constituency — young voters, 18 to 29 years old — will play a key, if not pivotal, role in determining who will win the Biden-Trump rematch. Four years ago, according to exit polls, voters in this age group kept Trump from winning re-election. They cast ballots decisively supporting Biden, 60-36, helping to give him a 4.46-point victory among all voters, 51.31 to 46.85 percent. There is substantial variance in poll data reported for the youth vote, but, to take one example, the NBC News national survey from April found Trump leading 43-42. Young voters’ loyalty to the Democratic Party has been frayed by two distinct factors: opposition to the intensity of the Israeli attack on Hamas in Gaza and frustration with an economy many see as stacked against them.
Persons: Biden, Trump Organizations: Biden, Trump, NBC News, Young, Democratic Party Locations: Gaza
First, that American teenagers are experiencing a mental health crisis; second, that it is the fault of phones. “Smartphones and social media are destroying children’s mental health,” the Financial Times declared last spring. What do we really know about the state of mental health among teenagers today? But the American suicide epidemic is not confined to teenagers. Is there a stronger distress signal in the data for young women?
Persons: Haidt’s, Jean Twenge, , Z, , It’s, Max Roser Organizations: Big Tech, Financial Times, New York Times, Guardian, Yorker Locations: France, Spain, Italy, Austria, Germany, Greece, Poland, Norway, Belgium, Sweden
Ahead of the 2024 Met Gala on Monday, we're looking back at some of the best looks in history. Some celebrities, like Anne Hathaway, have directly emulated iconic red-carpet looks from the '90s. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementHere are some of the best '90s-inspired Met Gala looks of the last few years.
Persons: we're, Anne Hathaway, , Hillary Hoffower, Krystine Batcho, Hoffower, Elana Klein Organizations: Service, Le Moyne College
He runs a podcast and has attended over 100 presidential campaign events. I’ve asked presidential candidates pointed and respectful questions. At an “Our Great American Comeback” event in New Hampshire, DeSantis evaded responding to my question about the peaceful transfer of power. Gen Z journalists are often shut down by authoritative figures and officials, and student journalists across the country are not guaranteed complete constitutional First Amendment protection — discouraging active participation from students and rousing fear of litigation. While some might think we’re “too young” to be concerned about or understand national policy, these outcomes determine our future: a future that Gen Z is increasingly concerned about.
Persons: Quinn Mitchell, CNN —, Quinn Mitchell Kristopher Radder, I’ve, who’s, , , Ron DeSantis, DeSantis, , Nikki Haley, Haley, Young, Z Organizations: CNN, Trump, Republican, Democratic, Florida Gov, South Carolina Gov, Tufts, Twitter Locations: Walpole , New Hampshire, New England, Brattleboro, New Hampshire, Florida
The inflation-adjusted average net worth of households headed by someone age 40 or under was around $174,000 at the end of 2019. That number grew by $85,000 to hit $259,000 by the end of 2023, CAP found. But compared with where it was before the pandemic, young Americans' wealth appears to be on the come up, per CAP's analysis. Struggles to buy homes, pay off student debt and save for retirement have plagued many millennials' and other young adults' financial outlooks since they entered adulthood. But now, as the bulk of the millennial generation enters their mid-30s, they seem to be catching up.
Persons: Zers, Organizations: Center, Federal Reserve, CAP
download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we examine how tough the job market is for the well-paid employee . That's the current job trend, as higher-paid employees are having trouble finding work despite a historically strong labor market. iStock; Rebecca Zisser/BIThe so-called white-collar recession could also have a lasting impact on the job market for high earners. AdvertisementIt speaks to the broader theme of efficiency Big Tech companies have touted for the better part of a year .
Persons: , Alyssa Powell, Insider's Aki Ito, BI's Emily Stewart, Aki, Rebecca Zisser, Wall, There's, Christine Ji, Kenneth Tan, Alexander Spatari, Abanti Chowdhury, Christine Ji's, Raymond James, Larry Adam, Goldman Sachs, Elon Musk, Premier Li Qiang, Beijing . Wang Ye, Musk, Li Qiang, Jensen Huang, Douglas Sacha, Getty, Bob Bakish, Shari, David Kohl, Shopify, Changpeng Zhao, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Hamptons, Big Tech, Tech, Amazon, Bank of America, Elon, Premier, AP Elon Musk's, Federal Reserve, Paramount Locations: America, Beijing ., Xinhua, China, New York, London
American Express CEO Steve Squeri told CNBC's Jim Cramer on Tuesday how the company attracted more Millennial and Gen Z customers, saying the cohort made up 60% of new card acquisitions during the last quarter. Squeri said American Express realized that attracting younger clientele was a "key thing" for the company, so it was important to offer cards with a high enough value proposition for that group. Younger card holders create a greater "lifetime value" than older ones, as they will continue to use their American Express cards as they age, he added. "We used to go after them with a no-fee card, but a no-fee card didn't have a lot of benefits—that's why you pay no fee for it," Squeri said of Millennials and Gen Z. The younger customer base is also growing because more merchants accept American Express cards than in previous years, Squeri added.
Persons: Steve Squeri, CNBC's Jim Cramer, Squeri, Millennials, who's, Amex Organizations: American Express
Hermès, a luxury Italian brand that's existed for decades, is getting Gen Z's attention, a new poll says. The company is known for its highly-coveted Birkin bag that's dominating the resale market. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The luxury Italian brand is known for its exclusive and highly-coveted handbags like the Birkin and Kelly bags. Despite the attention from Gen Z, Hermès doesn't have an official TikTok account.
Persons: Birkin, , Kelly, TheRealReal, Gen Organizations: Service, Ad
Today's big story examines how recruitment for AI talent is ramping up in the tech industry and on Wall Street . AdvertisementEager to understand how to leverage the tech, companies are racing to scoop up AI specialists. But Big Tech companies aren't just competing with each other. With so many venture capitalists eager to fund AI ideas , some AI talent are starting their own companies. Businesses are already fighting the rule, but if it survives the courts it could mean even more movement of AI talent.
Persons: , We've, we've, Justin Sullivan, Chelsea Jia Feng, Eager, Kali Hays, Ellen Thomas, Banks, it's, Getty, Sean Gladwell, Olga Pyrkina, Tyler Le, Amy Hood, Mark Zuckerberg, Zuckerberg, Johannes Eisele, Swan, Mark Spitznagel, Spitznagel, David Einhorn, there's, Dimitrios Kambouris, Leon Neal, Abanti Chowdhury, Bill Gates, Gates, BI Gates, Satya Nadella, Zs, Herman Miller Eames, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Grace Lett Organizations: Business, Service, Getty Images, Anadolu Agency, Big Tech, Johannes, Getty, Federal Reserve, Reuters, Research, Capital Economics, Greenlight, Staff, Microsoft, BI, Paramount Locations: California, AFP, America, New York, London, Chicago
Read previewA new social media app targeting Gen Z, Nospace, is set to be released in June, the company told BI. Her new app jumps on Gen Z's love of Y2K and harkens back to a simpler age of social media. Nospace wants to recapture some of the magic of social media apps like MySpace and early Facebook, which centered on friendships and making new connections. Zhong is a seasoned social media pro who knows how to appeal to Gen Z trends. Through her previous companies, she's advised companies like Snapchat, Levi Strauss, and Google on how to reach a younger Gen Z audience.
Persons: , Nospace, Tiffany Zhong, Zer, Zhong, Z's, everyone's, Tati, she's, Levi Strauss Organizations: Service, Pineapple Capital, Business, Google
I'm on the extreme end of the Gen Z remote worker movement; I've quite literally built my career from under my covers. It's comfortable, but I'm missing out on part of the professional world. I'm in a stronger financial situation because I've been able to stay outside London, and I've still made some genuinely wonderful long-distance connections. I've missed out on having that safety net that most professionals develop in the workplace. I've missed out on all the office dynamics, and there's no denying it; sometimes, staring at a laptop screen alone can feel like Groundhog Day.
Persons: , I've, I'd, I'm, That's, It's, craves Organizations: Service, Business Locations: London
But the city's downtown has one of the most stunning urban reinvention stories in the United States. Downtown Detroit recently hosted the NFL Draft to rave reviews and even broke an attendance record. AdvertisementLast week, more than 775,000 football fans converged in downtown Detroit for three days as the city hosted the NFL Draft. NFL fans near the draft stage at Campus Martius Park in downtown Detroit on April 27, 2024. Downtown Detroit has an abundance of towering, historic buildings that are perfect for office-to-housing conversions and office renovations that have taken hold in downtowns across the country.
Persons: , Ryan Kang, Spencer Platt, Gen Zs, it's, Dan Gilbert Organizations: Downtown, NFL, Service, Detroit, Nashville, Martius, Renaissance, Miami, General Motors, Getty, Rocket Mortgage, Quicken, GM, Renaissance Center Locations: Detroit, United States, Downtown Detroit, Hudson's Detroit, downtowns
I created my TikTok account at the pandemic's start while stuck at home with nothing to do. This story is available exclusively to Business Insider subscribers. What was true for me, at least, was that TikTok took hours away from my day. A better work-life balanceOther Gen Z TikTok addicts who spoke to the Journal shared similar concerns. TikTok did not respond to a request for comment from Business Insider.
Persons: , TikTok, it's, It's, Alistair Barr, there's, Zuckerberg, Z, Keilah Bruce, Gautam Mengi, Will, I've Organizations: Service, Business, Street Journal, Elon, Twitter, Wall Street
A college enrollment crisis is likely coming this fall. It's a result of complications with the FAFSA form, along with a lower supply of high school seniors. There's also a limited supply of high school seniors right now due to lower birth rates during the Great Recession. But the immediate enrollment shock will likely come this fall — and both students and colleges will feel the impact. AdvertisementAre you a recent high school graduate not going to college?
Persons: It's, , aren't, Katharine Meyer, Gen Zers, MorraLee Keller, Keller, There's, Meyer, They're, they're, there's, Hodges University —, Zers Organizations: Service, Brown Center, Education, Brookings Institution, National Center for Education Statistics, Federal Student Aid, Education Department, National College, Hodges University Locations: Florida, New York, Texas
Although Americans' average credit scores recently dropped for the first time in a decade, many appear to be maintaining a relatively healthy score. The average credit score dipped by one point, from 718 to 717, according to FICO's March 6 blog post. Your FICO and VantageScore credit score can fall anywhere between 300 and 850, and a 717 score is considered to be "very good," according to the VantageScore model. Here are VantageScore's rankings and ranges:Very Poor: 300 to 499300 to 499 Poor: 500 to 600500 to 600 Good: 601 to 660601 to 660 Very Good: 661 to 780661 to 780 Exceptional: 781 to 850When you break down the average credit score by age, most Americans appear to have a good score as well. It's understandable that older generations tend to have higher scores since they've had a longer time to establish and maintain their credit.
Persons: they've Organizations: CNBC
For the beleaguered drugstore chain, the odd “Gummy Mango” candy is a much-needed win. Walgreens said it didn’t work with any paid influencer to hype up its mango gummies but that it took off organically. Walgreens is quickly following up on the success of its mango gummy with a new peelable banana gummy candy. As Esarte and his team rushed to restock the mango gummies last last year, a bigger challenge emerged. After weeks of scrambling and rushing, Walgreens is better prepared to make a bigger splash with the mango gummies.
Persons: It’s, Keonhee Kim, TikToker @Trinhdoesthings, , Marty Esarte, Esarte, we’ve, ” Esarte, Anthony Behar, Gen Z, China grinds, “ We’ve, Kim, Tim Wentworth, Tim, ” Kim Organizations: New, New York CNN, Walgreens, CNN, National Confectioners Association, Food Institute, Millennial, Morningstar Locations: New York, Asia, China
Millennials are anxious avocado-eaters who'll never own property, while Gen Zers are depressed snowflakes who take liberties at work. So in the spirit of finding some common ground amid all the mud-slinging, BI asked six therapists what their clients from different generations commonly talk about in therapy. Gen Alpha are also forming friendships outside their family and independent of their parents or carers, and that's reflected in what kids worry about. Diana Garcia, a therapist in Florida, works mainly with older Gen Zers between 18 and 26. MillennialsLike Gen Zers, millennials, who are in their late 20s to early 40s, also feel insecure because they compare the "perfect lives" they see on social media with their own, Owen said.
Persons: , Millennials, who'll, Gen Zers, X, It's, Gen, Gallup, we're, Israa Nasir, Generation Alpha, There's, Georgina Sturmer, Elena Popova, Amanda Macdonald, Gen Alpha, Alonso, Gen Alphas, Jill Owen, Z, Owen, Diana Garcia, Nasir, Sturmer, Gen Xers, that's, boomers, we've Organizations: Service, Alpha, Business, Gallup, Generation, Centers for Disease Control, CDC, British Association for Counselling, Psychotherapy, Therapists Locations: New York, New Jersey, Florida
A growing group of America's young people are not in school, not working, or not looking for work. They're called "disconnected youth" or "opportunity youth," and their ranks have been growing for nearly three decades. Experts say it's not just work and school; this group is often also disconnected from a sense of purpose. Palmer added that those with limited access to transportation, people with disabilities, and young parents were also more susceptible. Disconnected young people don't have that luxury."
Persons: , Destiny, She's, she's, They're, Kristen Lewis, Lewis, hadn't, there's, Sen, Tim Kaine, who's, Joseph, he's, hasn't, he'd, Ashley Palmer, Palmer, Sarah Nunley, Nunley, Veronica, There's, Lucchesi, they're Organizations: Service, Business, Federal Reserve Bank of Dallas, Social Science Research Council, Survey, University of Minnesota's, National Center for Education Statistics, Walmart, Texas Christian University, Ivy League Locations: Florida, Alabama, Indiana, Silicon Valley, YOLO, Texas
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